Last News

TOURISM

Kenya focuses on mountains and forests

Hiking, adventure and wellness

09-11-2021 di redazione

For the incoming and in the near future increasingly international tourism, thanks to the gradual and limited reopening of all countries, Kenya has decided to strengthen the promotion and sale of holidays focused on mountain hiking, trekking and activities related to forests, high altitude lakes and volcanoes, such as bird watching, mountain biking and more.
Adventure in the country, according to the Kenya Tourist Board, marketing body of the Ministry of Tourism, is not only to be identified with parks and nature reserves and savannah animals, but also with the beautiful and untouched regions of the Rift Valley that offer trails, mountaineering and other physical activities that can attract a young and enthusiastic clientele.
Mountaineering is very popular at the moment," Kenya Tourist Board CEO Betty Radier told the media. "People don't want to spend all their time indoors, especially after the restrictions of the pandemic. If the opportunity presents itself, they want to be outdoors. Hiking is not only about adventure but also about wellbeing".
Kenya's mountain and forest landscapes are many: some famous and reserved for true experts and mountaineering enthusiasts, such as Mount Kenya, others offering unique walks, such as Aberdare or the Meru area, among bird watching and many animals. There are also the Rift Valley lakes, such as Nakuru, Naivasha and Baringo, and volcanic mountains that are great trekking attractions, such as Longonot, Suswa and Elgon.
"We decided to showcase the multitude of experiences that can be had in Kenya. For a long time, the ministry focused especially on the beach and the savannah," Radier added. "We are rediscovering the magic of our country and the places that have remained unchanged. This can attract more visitors. Hiking can help tourists from all over the world and our countrymen discover amazing landscapes, virgin nature through walking trails, exploring and meeting the different communities that live there and learning about their cultures.
The trend of local tourism towards such destinations and healthier, more daytime-focused entertainment has increased over the last year and a half of curfew time restrictions, which are still in place. For Nairobans, for example, excursions to the Ngong Hills, Naivasha, Mount Longonot or Sleeping Warrior Hill on Lake Elmenteita.
"Kenya is a work of art to be painted, for those who want to make their own kind of magic and create unforgettable memories with family and friends. From snow-capped mountains to open savannah, from tropical forests to vibrant cities and from desert landscapes to the warm waters of the Indian Ocean, travellers are spoilt for choice," concluded the Kenya Tourism Board CEO. "To showcase this diversity, KTB works closely with the private sector to curate a unique experience for local and international travellers.

 

TAGS: turismo kenyatrekking kenyaktb

A charming new director, Betty Radier, and a new marketing strategy.
This 2017 edition of the Kenya Tourist Board has presented to the hotelier Watamu meeting yesterday morning at Kobe Suite Resort on initiative and managers Guido Bertoni.
After the...

READ ALL THE REVIEW

A research conducted by BMI Pubblication, an agency dealing with a variety of magazines, magazines and online travel and tourism websites, has conducted a search for new marketing for the Kenyan coast and has recently shared with Diani the results...

READ ALL THE REVIEW

Aberdare National Park is located in the central-western region of Kenya, about 150 km north of Nairobi.
The park takes its name from the surrounding Aberdare Range, the third largest in Kenya, and covers an area of just under 700...

READ ALL

Young people have chosen it as a favorite destination for the Kite Surfing.
The wind has changed since a week, the first month in the summer kaskazi blows strong and allows the long strip of ocean protected by coral reefs,...

READ ALL

di redazione

From today for three days Watamu is promoting itself in the centre of Nairobi.
An important initiative to show the beauty of the coastal tourist resort to the "domestic" tourism of the Capital, which has shown great interest in the...

READ ALL THE REVIEW

Few people know Lake Chala.
Located half in Kenya and the other half in Tanzania, under Kilimanjaro, between the towns of Taveta and Loitokitok, Chala is a crater four square kilometers in diameter surrounded by greenery.

READ ALL

Even Watamukenya.net is renewed in his look!
And not only!
The Watamu portal now becomes dynamic, can be read more easily on each mobile carrier, will have linkable news individually and give more space to promote tourism.
Recently the marketing...

READ ALL

di redazione

di redazione

Tourism in Watamu is by now a phenomenon in its own right from every possible vicissitude of Kenya.
This is a fact by now well established and the good news is that

READ ALL THE REVIEW

As part of the presentation of the "Kenya Beach Destination Strategy," the report on the revitalization of tourism commissioned by the Kenyan government agency Spanish THR, yesterday in Malindi there was also talk of Watamu destination.
"A tourist destination that...

READ ALL THE REVIEW

Watamu and its tourism industry are strengthened by the recent trade fair in Nairobi.
The "Magical Kenya Travel Expo" has seen hundreds of tour operators and buyers from all

READ ALL THE REVIEW

It's a ritual that has now been repeated for too long, but they are not served even electoral skirmishes with blows of guilt to stop it.
Like almost every month (only one stop, fortunately, during the holiday season) no water...

READ ALL THE REVIEW

The optimism of the Kenyan tourism sector, after the presidential elections and their queues of expectations, anxieties and incidents in the north of the country, is no mystery.
The international media that...

READ ALL THE REVIEW

There are still stands available for those who want to promote their own structure or activity of Watamu in the "Watamu Gateway Expo" which was organized by Domain Innovation Marketing in collaboration with the 7th August Memorial Park of Nairobi,...

READ ALL THE REVIEW